2020 has been an unpredictable year—and that’s putting it lightly. With the COVID-19 pandemic that's turned the world upside down, suspended outdoor life for the foreseeable future, triggered the remote work explosion, and disrupted economic activity across several industries, there’s a lot to be concerned about.
The new normal has created a paradigm shift in customer behaviour across numerous industries— especially in the software space.
For example, digital communications apps like Zoom, Slack, and Microsoft Teams are exploding in usage and delivery businesses are witnessing record growth figures while brick and mortar businesses have taken a significant hit.
Owing to the countless lifestyle changes we’ve all had to make, customer behaviour has changed drastically. Your buyer personas have undergone the following three fundamental changes in 2020:
- Some buyer budgets have taken a hit while others have spiked
- More and more of your ideal buyers are operating remotely
- Tech has seen explosive growth in day-to-day life
You'll need to evolve accordingly to stay relevant in the uncertain, remote-first, technology-driven future that awaits us in 2021.
So what can you to do keep up?
The smart course of action would be to adjust your buyer personas so your offerings can stay relevant to your ideal customers. This way, your business will not only survive the economic crunch but will find a way to thrive.
Here are three ways your buyer personas have changed in 2020 and simple guidelines to staying relevant despite the craziness.