Feb 2022

Technical SEO is the process of optimizing a website for better search engine visibility. This includes improving website structure, optimizing content, fixing crawl errors, and resolving other technical issues that may be preventing the site from ranking well.

When marketers and developers communicate effectively, they are able to understand each other’s needs and goals better. As a result, they can work together to develop strategies that will help achieve those goals. 

By communicating effectively, developers and marketers can avoid misunderstandings and wasted time and effort. This leads to more efficient collaboration and a quicker path to technical SEO success.

Additionally, when marketers and developers communicate well, they develop a strong working relationship. This can lead to further cooperation in the future, as the two parties come to trust and respect each other. This can be extremely beneficial for both the marketing and website development teams involved.

How to have better communication between marketing and development teams:

1. Set up regular meetings to discuss marketing goals, objectives, and strategies 

This will give marketing and development teams a chance to share their plans and strategies with each other, which will help them better understand each other’s roles and how they can work together more effectively.

It will help ensure that marketing goals are aligned with development goals, which will help avoid any misunderstandings or conflicts between the two teams.

2. Make sure that both teams have access to each other’s contact information

The marketing team will be able to easily contact the development team if they have any questions or need clarification on something; plus the development team will be able to easily contact the marketing team if they need to ask for feedback on a new feature or product that they are working on.

How your teams communicate will be up to you, but particularly in large organizations, or teams that work remotely, having a few methods of communication is critical.

3. Use a project management tool to track tasks and deadlines

This means marketing and development teams can see what tasks have been completed, what tasks are currently in progress, and what tasks still need to be done.

This will help ensure that everyone is on the same page when it comes to task progress and that no tasks are missed or forgotten.

4. Use a collaboration tool

Google Drive allows teams to work collaboratively on the same document at the same time. 

This can be used for agendas, project outlines, meeting notes and anything else that needs to be collaboratively created and edited. 

This is great because it saves time as there is no need to send documents back and forth and it means everyone has the most up-to-date information.

5. Encourage developers to read your marketing content

This will be very helpful as it will give the developers a clear idea of what is expected of them and how their work ties in with the overall marketing goals. Also, they can provide feedback to marketing staff on what they think works and what doesn't, which will help to improve the quality of the content.

6. Encourage marketers to attend developer meetings

This will help to break down the barriers between these two teams and should result in better communication. Also, if marketers are aware of any potential technical SEO issues, they can pass this information on to the developer team so that they can address it. 

Marketers may need some training to understand technical terms, and an article that explains organic search and SEO clearly would be a great way to ensure meetings continue productively.

Marketers may have insight into these issues as they are typically the ones who conduct analytical market research and track website analytics, so they will have a good understanding of how the website is performing from a search engine perspective.

7. Share weekly reports with both teams

This will help both teams stay up-to-date on what is happening on the website and how it is performing. This is important as it will help marketers understand any potential impacts that their campaigns may have on the website and vice versa. Issues can be resolved faster and more efficiently when both teams are kept in the loop. 

8. Hold brainstorming sessions to come up with new ideas on how to improve website traffic levels and user engagement. 

This can help to ensure that everyone is on the same page when it comes to what needs to be done in order to achieve desired results. It can also help to identify potential areas for improvement and growth, as well as any possible obstacles that may need to be overcome.

9. Share screens

This means that developers can walk marketers through how they are building modules, themes, or pages, and vice versa. 

This will help ensure that everyone is on the same page with regards to what is being built and when it will be ready for launch and will avoid any time wasted through miscommunication on development/marketing projects.

10. Celebrate successes together – both teams should be congratulated when good results are achieved! 

Finally, always remember that communication is key to a successful working relationship between marketers and developers! Without it, teams can quickly become frustrated and the results will be less than optimal. 

By following the steps outlined in this article, you can help ensure that your team communication is as smooth as possible!