Jan 2021

Stronger Together: 3 Steps to Achieve Sales and Marketing Alignment

Sales and marketing teams are a company’s lifeblood for lead generation, sales, revenue, and overall growth. However, these often siloed teams compete…
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Dec 2020

13 Customer-First Marketing Strategies to Steal from Taylor Swift

If you need proof that a customer-first approach works, look no further than Taylor Swift. 
 

I know, I know. When you think B2B marketing, Taylor…

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Dec 2020

Not Just a Name: 11 Outside-the-Box Email Personalization Strategies

Are your emails personalized to each one of your contacts? 

If your answer is yes, but only because you greeted them by name, think bigger.

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Nov 2020

3 Reasons You Need to Update Your Buyer Personas in 2020

2020 has been an unpredictable year—and that’s putting it lightly. With the COVID-19 pandemic that's turned the world upside down, suspended outdoor…

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Nov 2020

The Dos and Don'ts of Cold Outreach

I'll admit it. I was set in my ways.
 
Things changed for me after watching a session on Inbound vs. Outbound Marketing at HubSpot’s annual…
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