Mar 2018

What Happens After Inbound Marketing? [B2B Sales Process]

You've put the effort into generating some interesting content for your target personas. They've taken an interest in your business -- whether they…

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Mar 2018

Are You Still Wasting Time on Keywords?

Did you know that Google indexes over 30 trillion websites everyday? This means 30 trillion websites are trying to improve their rank using similar…

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Mar 2018

The Rebrand: Welcome to Horseshoe + Co.!

Notice anything different?

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Dec 2017

Your Marketing Strategy: How to Be Heard in a Crowded Market

The digital era has connected everything and almost everyone to the online world, giving businesses an opportunity to reach a broader audience more…

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Sep 2017

Email Marketing Checklist: Don't Hit Send Just Yet!

Over 100 billion emails are sent every single day. So the stakes are high to make a meaningful impression in your potential customers' inbox. You've…

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buyer persona