Jun 2019

Lead Scoring for B2Bs: How to Use it to Close More Customers

Lead generation is a primary goal of every B2B marketer. But not all leads are equal. They’ll each have unique characteristics and needs, which means a…

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May 2019

Inbound Marketing for Consumer Brands, Part 2: Why You Need It

Welcome to Part 2 of our series: Inbound Marketing for Consumer Brands! Here's where you can get caught up on Part 1.

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May 2019

Inbound Marketing for Consumer Brands Part 1: What is it?

Marketing can be a complex challenge in markets with heavy competition, like consumer goods. How do you make what you sell stand out, build an email list,…

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Apr 2019

A Practical Guide to Calculate Your Inbound Marketing ROI

You’re absolutely sure that your inbound marketing efforts are paying off. There is an evident increase in the lead count, there have been significant…

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Apr 2019

8 Tips for Marketing to HR Managers

Did you know that there are over 190,000 HR professionals around the world?

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